Throughout history, gold has been one of mankind’s most valued substances. It has been used as currency and in some cultures even eaten to cure diseases such as tuberculosis. It also has been symbolic of wealth, power and luck. The sun-colored substance is durable, pure and most importantly, beautiful. Today it remains still a popular metal used in fine jewelry production. If you are in the market for a piece of jewelry for yourself or for a loved one, here are some shopping tips.

Know the occasion and the style

Whether you are buying a gift, there is usually an occasion involved, whether it is a holiday, an upcoming formal event, or a celebration of achievement. If you are planning to buy for someone else, know what you really desire to express, but also know what the other person might be expecting you to express. Take some time to research the various types of the same. For example, yellow gold is traditional and can be symbolic of enduring love, often given for a 50 year wedding anniversary. Colored pieces might be considered less romantic and a more appropriate symbol for a mother, daughter or sister.

Then take some time to observe your loved one. What type of jewelry do they most wear; bracelets, necklaces, earrings? Do they wear large, bold pieces or is their style delicate and understated? While the warm tones of yellow gold compliment many skin tones, the cool, contemporary look of white gold is currently trendy. Fortunately for those in doubt, two-tone styles that combine both white and yellow are also very popular.

If you are shopping for yourself, you will have to balance your needs with what you are actually attracted to. It might be difficult to stay focused but knowing your own goals will help. Are you looking for a high-quality classic piece that will be a wardrobe staple or for a fun, accessory that will compliment a particular outfit? Also take some time to consider your personality and lifestyle as well as your body type in order to select a piece that you will feel and look good in.

Shop around

Make sure that the shop’s gold pieces are marked with the karat age and the name or the U.S. registered trademark of the company that will stand behind the given mark. The trademark may be in the form of a name, symbol or also initials. Also ask about the store’s refund and return policy before you buy.

Byron Benton

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