Most students undertake training in fashion journalism with the aim of writing for fashion publications or websites, either as staff writers or freelancers. However, fashion journalism training can also be the first step toward other careers, both within and outside the industry. Here are a few alternative options.

Many graduates of fashion journalism courses, choose to follow a progressive career path, maybe starting with a period of work experience or an internship, followed by an entry level job that, over a period of time, leads to promotions and maybe even an editor’s role or a freelance career.

Other graduates prefer to begin with the freelance route, which involves pitching article ideas to publications in the hope of being given a commission. Over time, freelancers build up a portfolio of work and may get the chance to write for the top fashion publications.

However, these routes aren’t for every fashion journalism graduate. If you’re unsure that writing for fashion magazines is a good fit for you, don’t get disheartened as you have plenty of other options!

Firstly, don’t forget that once you’ve completed your fashion journalism course, you’ll be a qualified journalist. Many of the skills you learn are applicable to other fields of journalism, so you can easily move into, for example, women’s magazines, or health and beauty titles.

If you would like complete freedom and control over you career, professional fashion blogging may be an option. Rather than using your blog to promote yourself to publications and editors, it can be your main focus.

The main advantages to professional blogging are that you can influence how you position yourself in the market and you get to decide what you write about. The downsides are that it takes a lot of hard-work, dedication and marketing savvy to get noticed in the ‘blogosphere’.

Making a living from your blog is possible, but by no means a quick buck! But the top fashion blogs are respected and influential industry publications, so find yourself a unique niche and keep producing (and promoting) quality content and you may well become the ‘next big thing’ in the fashion blogging world.

The training offered on fashion journalism courses prepares you well for professional blogging as you’ll need to publish professional-level content, which means utilising research, interviewing and writing skills. You’ll also need some basic technical knowhow and a good source of eye-catching images.

If you decide not to pursue a career in journalism at all, other areas to consider include fashion PR, where you get to work with the media instead. Other career options include working as a stylist or consultant. Fashion photography and art design are also possibilities, if you’re willing to undertake further professional training.

Overall, it’s important to remember that while a good classroom-based, distance learning or online fashion journalism course provides great training for entering the industry, where your fashion career path leads is up to you!

Byron Benton

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